from a forbes.com reporter

[tweiss]

i'm a reporter at forbes.com and i'm looking for some folks who stay up late to watch the baseball playoffs and are exhausted the next day at work. or, folks who listen to the day games on the radio during work or leave to go to a bar. feel free to email me at tweiss@forbes.net. i have until the end of the weeks to talk to people.

thanks- tara

[Marc]

Guys, Tara e-mailed me and this isn't spam. If you're a baseball fan, e-mail her and you might end up in Forbes!

[doublee]

I am actually curious to know if anyone is able to listen at work via radio outside of the media markets of the teams still involved. The local ESPN Radio affiliate keeps advertising that you can catch every pitch live on ESPN Radio but I have yet to hear one pitch of any of the day games. I am still getting Dan Patrick in the afternoons.

[buckeyefan78]

I am actually curious to know if anyone is able to listen at work via radio outside of the media markets of the teams still involved. The local ESPN Radio affiliate keeps advertising that you can catch every pitch live on ESPN Radio but I have yet to hear one pitch of any of the day games. I am still getting Dan Patrick in the afternoons.

No. Ummm...we work at work.

Damn slacker. :P

[doublee]

Well, some of us do have the mental capacity that allows us to walk and chew gum at the same time. :D :P :silly:

[catman]

Its nice to see that legitimate rules are still in place. I would expect nothing less from a magazine like Forbes. It is a quality magazine that was required reading for me when I was in the business world. I'll have to keep an eye out for this article and buy the issue so I can read it.

[tobynosker]

Originally Posted by doublee
I am actually curious to know if anyone is able to listen at work via radio outside of the media markets of the teams still involved. The local ESPN Radio affiliate keeps advertising that you can catch every pitch live on ESPN Radio but I have yet to hear one pitch of any of the day games. I am still getting Dan Patrick in the afternoons.

What you heard was a national promo from ESPN, and was not from your local radio station (although, that is where you heard it).

In short, ESPN Radio has several different signals that a local radio station has access to (as long as the pay for the rights). But, in an area like Kansas where we "technically" don't have a dog-in-the-fight, our ESPN affiliate can choose to either air local programming, regular ESPN programming or ESPN's coverage of the baseball playoff game.

I assume your station would rather air regular ESPN programming than the playoff game during the day.

Likely, that is strictly because of commercial availabilities.

During an ESPN ballgame, a radio station is limited to the number of ads they can play during the pregame, actual game, and postgame show. ESPN regular programming has similar limitations, but there are more local options for commercials per hour.

Also, a lot of radio stations will sell specific sports packages for just the ballgames themselves, and so non-game advertisers would not be able to have their ads run during that three hour (or more) time-frame.

And during the course of a day in which advertisers might purchase a package where their commercials are specifically to air twenty times between 6 AM and 6 PM, a radio station could struggle finding enough open slots if they were to air a day game.

I don't know if ESPN's ballgames operate in the same fashion, but a lot of local college sports affiliates will not allow you to air a particular advertiser during their broadcasts if a similar advertiser is associated regionally with that of the college broadcast company.

For instance, if Kansas State University's sports broadcasts are sponsored (not locally at my station, but for every station) by Verizon Wireless, then we cannot sell sponsorship to Verizon Wireless, Alltel, Cellular One, etc.

That was probably hard to understand, and not really short, huh?

[buckeyefan78]

Well, some of us do have the mental capacity that allows us to walk and chew gum at the same time. :D :P :silly:

About 20 minutes ago a kid asked me...

"Why do you curse at us so much?"

If I'm going to listen to anything doublee, it's going to be the voices in my head. :thumbup: