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Sports Central

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Advertising - Visitor Demographics

Demographics collected via BURST! Media, LLC.

Note: Some figures may be rounded.

Ages

  • 18 - 34 - 27%
  • Under 18 - 20%
  • 35 - 44 - 17%
  • 45 - 64 - 16%
  • 55 - 64 - 11%
  • 65+ - 9%

Genders

  • Male - 82%
  • Female - 17%
  • Prefer not to answer - 2%

Education

  • High school grad - 27%
  • Some college - 21%
  • College grad - 19%
  • Some high school - 18%
  • Post-grad work - 7%
  • Post-grade degree - 8%

Monthly Internet Usages

  • 20+ hours - 45%
  • 11-20 hours - 19%
  • 6-10 hours - 17%
  • 1-5 hours - 17%
  • Less than 1 hour - 2%

Site Visit Durations

  • 11-30 minutes - 39%
  • 5-10 minutes - 33%
  • Less than 5 minutes - 22%
  • 31+ minutes - 6%

Occupations

  • Student 30%
  • Professional 16%
  • Retired 13%
  • Sales 10%
  • Other Employed 9%
  • Technical 6%
  • Other Management 5%
  • Senior Management 3%
  • Administrative 2%
  • Not Employed 2%
  • Homemaker/Full-time Parent 1%
  • Prefer not to answer - 4%

Household Incomes

  • $50k-$74.9k - 23%
  • $20k-$34.9k - 18%
  • Prefer not to answer - 17%
  • $75k-$99.9k - 12%
  • Under $20k - 12%
  • $35k-$49.9k - 9%
  • 100k+ - 8%

Participated in Last Month

(Checked all that apply)

  • Gone to the movies - 55%
  • Attended a sporting event - 48%
  • Purchased a music CD - 48%
  • Other - 42%
  • Took a vacation - 26%
  • Purchased a movie/DVD - 21%
  • Purchased a video game - 21%

Additional Information


Additional information, such as traffic figures and more information about the site, can be provided upon request by e-mailing us.

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